Field notes · From the team building Forge

Notes from inside the reboot.

No thought-leadership theatre. Just what we’re learning deploying agentic AI inside real industrial stacks — the parts that worked, the parts that didn’t, and the parts we wish someone had told us.

Deterministic RPA flow versus probabilistic agent networkDebate
Mar 24, 2026 · 8 min read

Agentic AI vs RPA: why the cleanest answer is “both”

Every week a CFO asks us whether their UiPath investment is now worthless. It isn’t — but it’s also not what they thought they were buying. Here’s how we draw the line.

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ROI chart ascending from baseline to target across 12 weeksPlaybook
Mar 17, 2026 · 11 min read

How we measure AI ROI in 90 days (without lying to ourselves)

Most AI “ROI” numbers are theatre. Here’s the baseline methodology we use on every Forge deployment — including the four ways we catch ourselves overclaiming.

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Three concentric waves showing SaaS, Finance, and Industrial AI adoptionThesis
Mar 10, 2026 · 9 min read

Why industrial operators are the next frontier for agentic AI

SaaS got the first wave. Finance got the second. Industrial operators — manufacturers, defense primes, logistics — are the third, and they’re about to compress a decade of transformation into eighteen months.

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